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Business-To-Business Advertisers Use Television for Each of the Following Reasons,except

Question 188

Multiple Choice

Business-to-business advertisers use television for each of the following reasons,except:


A) it is becoming more difficult to reach members of the buying center and they do watch television
B) increased clutter in trade journals and traditional business outlets
C) business advertisements now use less emotional appeals
D) a strong brand name is a growing factor in business purchases

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