Advertisers believe that product placements lead to increased brand awareness and a more positive attitude toward the brand.

Name: Advertisers believe that product placements lead to increased brand awareness and a more positive attitude toward the brand.
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

Advertisers commonly use product placement as a marketing technique, in hopes of improving brand awareness and consumer attitudes toward their brand. Studies have shown that product placements can be effective in achieving these goals.

Advertisers Believe That Product Placements Lead to Increased Brand Awareness