While it is important for a database to record every transaction with a customer, recording of interactions that do not relate to a purchase are not necessary.
Correct Answer:
Verified
Q2: The marketing database contains the transactions individuals
Q3: Geocoding allows for combining demographic information, geographic
Q5: Paula Ramirez noted that word-of-mouth communications were
Q7: In calculating the lifetime value, the cost
Q8: Successful database marketing emphasizes two things: identifying
Q9: Lifetime value can be calculated in two
Q10: While database marketing can be used for
Q11: The Internet and e-mail provide excellent, cost-effective
Q22: Lifetime value is a figure that represents
Q32: Retaining current customers is more expensive than
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