A company's marketing team segments customers into 6 groups based on their lifetime value calculations.The highest value segment,President's Gold,should be targeted with rewards for purchases to encourage them to continue making purchases.

Question

Quizplus · Accepted Answer

The statement suggests that the highest value segment, President's Gold, should be targeted with rewards for purchases. This would encourage them to continue making purchases, thus increasing the likelihood of their lifetime value increasing even further. Therefore, the statement is true.

A Company's Marketing Team Segments Customers into 6 Groups Based