Placing a coupon for French Onion dip on a bag of potato chips is called a bounce-back coupon approach.
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Q7: Trade promotions are used by manufacturers and
Q12: FSI, or Free Standing Inserts, are the
Q13: The majority of coupons are issued by
Q16: The majority of coupons are sent out
Q16: Mass-cutting is redeeming coupons that have never
Q17: Mass-cutting,counterfeiting,and misredemptions are three common problems with
Q18: An instant redemption coupon is sent out
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Q78: Bounce-back coupons tend to encourage trial purchases
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