Focus group data is usually _____ in nature.
A) qualitative
B) quantitative
C) both qualitative and quantitative
D) neither qualitative nor quantitative

Question

Quizplus · Accepted Answer

Focus group data is collected through open-ended discussions and opinions of participants, which is more subjective in nature and cannot be measured numerically. Therefore, it is considered qualitative data.

Focus Group Data Is Usually _____ in Nature