The diffusion of innovation model attempts to explain how a product or idea becomes acceptable to consumers.

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The diffusion of innovation model is a theory that aims to explain how new products, ideas, or technologies are adopted by consumers over time, based on various factors such as social influence, communication channels, perceived benefits, and barriers to adoption. It identifies different categories of adopters, such as innovators, early adopters, early majority, late majority, and laggards, and describes the stages of diffusion, from awareness to trial, to adoption, to confirmation. The model has been widely used in marketing, technology, public health, and social science research to understand the dynamics of innovation adoption and to devise strategies to accelerate or manage it.

The Diffusion of Innovation Model Attempts to Explain How a Product