_____ segmentation is based on criteria such as purchase frequency and occasion,benefits sought,and attitude toward the product.

Question

Quizplus · Accepted Answer

The segmentation based on purchase frequency, occasion, benefits sought and attitude towards the product falls under Behavioristic segmentation. This segmentation divides the market based on the behavior of the customers towards the product. The other options are not relevant to the given criteria. Demographic segmentation is based on age, gender, income, education, etc. Geographical segmentation is based on the physical location. Psychographic segmentation is based on personality, lifestyle, and values.

_____ Segmentation Is Based on Criteria Such as Purchase Frequency