Which represents a ranking of four types of behavioral change from easiest to market to most difficult to market?

Question

Quizplus · Accepted Answer

The correct ranking of types of behavioral change from easiest to market to most difficult to market is cognitive, action, behavior, and value. This ranking is supported by the Transtheoretical Model of behavior change, which posits that individuals must progress through stages of pre-contemplation, contemplation, preparation, action, and maintenance before reaching the ultimate stage of internalization, where the new behavior becomes an integral part of their value system. Thus, marketing a change in cognitive processes, such as beliefs and attitudes, is often easier than marketing changes in behavior, which require more effort and commitment, and changes in values, which are deeply ingrained and resistant to change.

Which Represents a Ranking of Four Types of Behavioral Change