Which type of marketing is most appropriate when countermarketing is needed to offset the negative effects of a harmful practice?

Question

Quizplus · Accepted Answer

Social marketing is most appropriate when countermarketing is needed to offset the negative effects of a harmful practice. Social marketing aims to engage consumers in behavior change that will benefit individuals and society as a whole, and thus it can be effective in addressing issues such as public health, environmental responsibility, and social justice. In the case where there is a harmful practice, social marketing can be used to promote a positive alternative or discourage the problematic behavior. Other types of marketing, such as commercial marketing, are more focused on promoting products or services for profit, and may not be suitable for addressing negative practices.

Which Type of Marketing Is Most Appropriate When Countermarketing Is