Executives at Wilson Enterprises need to determine how to leverage and improve the firm's existing competencies on a global basis.What are the two most basic questions that they must answer?
A)Which markets should we serve and where should production be located to serve those markets?
B)What are the short-term competitive advantages of the project and what is the return on investment?
C)What is the total investment required and what are the managerial resources needed to supervise the investment?
D)What is the availability of land and what is the cost of labor?

Question

Quizplus · Accepted Answer

The two most basic questions that Wilson Enterprises executives must answer are related to market selection and production location. They need to determine which markets they should serve and where production should be located to best serve those markets. This will help them leverage and improve their existing competencies on a global basis. The other options listed do not directly address these two critical questions.

Executives at Wilson Enterprises Need to Determine How to Leverage