The CEO of Coffman Enterprises wants to export products to foreign markets.However, top executives at Coffman are concerned that the firm will face fierce competition from foreign rivals because Coffman lacks significant core competencies.The executives are most likely worried that Coffman lacks ________.
A)capital advantages
B)internalization advantages
C)location advantages
D)ownership advantages

Question

Quizplus · Accepted Answer

Ownership advantages refer to the unique advantages that a firm possesses in terms of proprietary technology, branding, or other intangible assets that make it difficult for other firms to compete. Since the executives at Coffman are concerned about facing fierce competition from foreign rivals, they are most likely worried that Coffman doesn't have significant ownership advantages over its competitors.

The CEO of Coffman Enterprises Wants to Export Products to Foreign