The perspective of ________ holds that as a company gains experience,resources,and confidence,it progressively increases its scope of countries to which it exports.
A) serendipity
B) export management
C) the born-global theory
D) incremental internalization

Question

Quizplus · Accepted Answer

The perspective described in the question is incremental internalization, which suggests that companies gradually expand their international operations as they gain experience and resources. Serendipity refers to chance discoveries, export management is a general concept related to managing international sales, and the born-global theory focuses on companies that enter international markets from inception.

The Perspective of ________ Holds That as a Company Gains