What is the most likely reason that firms avoid aggressively seeking export opportunities?
A)Exporting is an activity best left to large, resource-rich firms.
B)Firms are unaware of opportunities in foreign markets.
C)Foreign customers cannot easily communicate their needs.
D)Firms are reluctant to adjust their established business practices.

Question

Quizplus · Accepted Answer

Firms may be reluctant to adjust their established business practices to meet the cultural, regulatory, and logistical challenges of exporting. This can make firms hesitant to aggressively seek out export opportunities.

What Is the Most Likely Reason That Firms Avoid Aggressively