The incremental internationalization view of exporting holds that companies first target countries that are ________ their home market.
A)different from
B)similar to
C)smaller than
D)larger than

Question

Quizplus · Accepted Answer

The incremental internationalization view of exporting suggests that companies should first target countries that are similar to their home market in terms of cultural, economic, and political conditions. This allows for a smoother transition and easier adaptation to the new market. As the company gains more experience and resources, it can gradually expand to countries that are different or larger than their home market.

The Incremental Internationalization View of Exporting Holds That Companies First