Most firms begin with which strategy to enter foreign markets?
A) Exporting
B) Greenfield venture
C) Joint venture
D) Acquisition
E) Direct investment

Question

Quizplus · Accepted Answer

Most firms begin by exporting their products to foreign markets as it involves less commitment and risk compared to other entry modes. It allows companies to test the waters and gradually expand their operations in the foreign market. Once the company establishes a market presence and receives a positive response from customers, they may choose to explore other entry modes such as direct investment or acquisitions.

Most Firms Begin with Which Strategy to Enter Foreign Markets