Ford's decision to completely redesign its Ford Taurus can be classified as a:
A) corporate level strategy.
B) business level strategy.
C) functional level strategy.
D) retrenchment strategy.
E) stability strategy.

Question

Quizplus · Accepted Answer

Redesigning the Ford Taurus is a decision related to a specific product line and market segment, which corresponds to a business level strategy. Corporate level strategy refers to decisions related to the organization's overall portfolio of businesses and markets, while functional level strategy pertains to decisions related to specific functional areas, such as marketing, human resources, or operations. Retrenchment strategy involves focusing on fewer services or products or reducing assets, while stability strategy pertains to maintaining the current business without significant changes.

Ford's Decision to Completely Redesign Its Ford Taurus Can Be