Gillette operates numerous strategic business units. Most of its units in the personal care division have low market share but high business growth. These units are classified as _____.
A) dogs
B) question marks
C) stars
D) cash cows
E) none of these

Question

Quizplus · Accepted Answer

The strategic business units in the personal care division of Gillette have low market share but high business growth, which is the characteristic of question marks according to the Boston Consulting Group Matrix. Dogs have low market share and low business growth, stars have high market share and high business growth, while cash cows have high market share but low business growth. Therefore, the best choice is B, question marks.

Gillette Operates Numerous Strategic Business Units