_____ refers to innovations in products, services, or processes that radically change an industry's rules of the game for producers and consumers.
A) Restructuring innovation
B) Trickle up innovation
C) Productive innovation
D) Disruptive innovation
E) Reverse innovation

Question

Quizplus · Accepted Answer

Disruptive innovation refers to innovations that radically change the industry's rules of the game for producers and consumers. Unlike incremental innovations, disruptive innovations tend to create entirely new markets or disrupt existing markets by offering a new set of performance attributes at a lower price. This concept was introduced by Clayton Christensen in his book "The Innovator's Dilemma."

_____ Refers to Innovations in Products, Services, or Processes That