Lead tracking is an application that is traditionally run in the functional area of
A) operations.
B) sales and marketing.
C) manufacturing.
D) accounting and finance.
E) human resources.

Question

Quizplus · Accepted Answer

Lead tracking is primarily used in the sales and marketing functional area, as it allows businesses to monitor potential customers and track their progression through the sales funnel.

Lead Tracking Is an Application That Is Traditionally Run in the Functional