Wal-Mart's main strategy is
A) to pursue a product differentiation strategy.
B) to focus on being a low-price retailer.
C) to focus on being a "high tech" retailer.
D) to focus on a specific niche market.
E) to pursue a strategy that focuses on partnering with other retailers.

Question

Quizplus · Accepted Answer

Wal-Mart's main strategy is to focus on being a low-price retailer. It achieves this through cost-cutting measures, bulk purchasing, and efficient supply chain management. This strategy has helped Wal-Mart become the largest retailer in the world and attract price-sensitive customers.

Wal-Mart's Main Strategy Is