In the area of ethics in persuasion, weighing the ends against the means or the means against the ends is known as "universalism."

Question

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In ethics, weighing the ends against the means or vice versa is related to consequentialism (focusing on the outcomes) and deontological ethics (focusing on the actions themselves), not universalism. Universalism deals with principles that apply universally.

In the Area of Ethics in Persuasion, Weighing the Ends