Because the purchases of retail customers can vary dramatically by region, large retailers like Macy's and Neiman Marcus use a ________ to give them the flexibility they need to choose the range of products best suited to their customers.
A) product structure
B) market structure
C) functional structure
D) geographic structure

Question

Quizplus · Accepted Answer

Large retailers like Macy's and Neiman Marcus use a geographic structure to give them the flexibility they need to choose the range of products best suited to their customers in different regions. This structure allows them to gather and analyze data on regional purchasing patterns and tailor their product offerings accordingly.

Because the Purchases of Retail Customers Can Vary Dramatically by Region