The star has a:
A) large market share in a rapidly growing industry.
B) large market share in a slow growth industry.
C) small market share in a rapidly growing industry.
D) small share of a slow growth market.
E) moderate market share in a slow growth industry.

Question

Quizplus · Accepted Answer

A "star" in the context of business strategy, particularly in the BCG matrix, refers to a product or business unit with a large market share in a rapidly growing industry.

The Star Has A