CyberChasers Corporation sends a post-purchase questionnaire to all consumers who buy their products. They are interested in gathering data on product quality, customer service orientation, and customer satisfaction. This is an example of a:
A) concurrent control.
B) feedback control.
C) feedforward control.
D) preliminary control.
E) preventive control.

Question

Quizplus · Accepted Answer

This is an example of feedback control because it involves gathering data on customer satisfaction after the purchase has been made. The data collected can then be used to make changes and improvements to the product and customer service in the future.

CyberChasers Corporation Sends a Post-Purchase Questionnaire to All Consumers Who