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After Watching an Ad Campaign Sponsored by the American Heart

Question 14

Multiple Choice

After watching an ad campaign sponsored by the American Heart Association, Tobey thought "I'm at risk for heart disease because I eat a lot of fast food." According to the EPPM, Tobey has just assessed:


A) Perceived severity
B) Perceived efficacy
C) Perceived susceptibility
D) Response efficacy
E) A normative belief

Correct Answer:

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