Assets that are NOT acquired for resale, but used by a business to generate revenues, are

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Land and goodwill are both examples of assets that are not acquired for resale, but rather used by a business to generate revenues. Land can be used for building facilities or leasing to other businesses, while goodwill is the value a company builds through its reputation, customer relationships, and other intangible factors. Inventory, on the other hand, refers to goods that a business plans to sell to customers and is therefore considered a resale asset.

Assets That Are NOT Acquired for Resale, but Used by a Business