The key reason that the marketing concept has been recognized as the "right philosophy" is that it:
A) is well established in the marketing literature.
B) has been recommended by successful marketing executives.
C) puts the consumer first.
D) does not rely on high-pressure selling.
E) recognizes that profits are a result of sales volume.

Question

Quizplus · Accepted Answer

The marketing concept is recognized as the "right philosophy" because it puts the consumer first. This means that companies focus on meeting the needs and wants of consumers in order to achieve long-term success. By putting the consumer first, companies are able to create products and services that are more likely to be purchased, which ultimately leads to increased sales and profits. This focus on the consumer is what makes the marketing concept such a powerful tool for businesses.

The Key Reason That the Marketing Concept Has Been Recognized