In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely:
A) reports about the competition.
B) reports about customers wants and needs.
C) the number and sizes of market segments.
D) Information.
E) marketing mix elasticity coefficients.

Question

Quizplus · Accepted Answer

The most important factor for making the right decisions in business is having access to objective, accurate, and timely information. This could include reports on competition and customer wants and needs, as well as other relevant data needed to develop a successful strategy. However, D is the most general and all-encompassing choice, and without adequate information, it is difficult to make informed decisions on any of the other factors listed. Choice D is the best option.

In Order to Develop the "Right Strategy" to Succeed in Business