Knowledge of the steps in the marketing research process serves marketing researchers by enabling them to design better research projects for their clients.

Question

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Knowledge of the marketing research process is essential for marketing researchers to create effective research projects that meet the needs of their clients. By understanding the steps involved in the process, marketers can develop appropriate research designs, collect and analyze data, and provide valuable insights that aid decision-making. Ultimately, this knowledge helps researchers deliver high-quality research that delivers actionable results for their clients.

Knowledge of the Steps in the Marketing Research Process Serves