Karen has just started her first research project for her new firm, Standard Research. After meeting with the project team, Karen knows that the client, Cookies! Cookies! Cookies! (C!C!C!), is interested in statistical analyses to help decide on a new cookie flavour for their "health-conscious" line. C!C!C! needs to test whether the concept of the new flavour sounds appealing; consumers do not actually need to taste the product. Which of the following survey data collection methods noted best meet the client's needs?
A) telephone interview
B) mall intercept
C) in-office interview
D) in-home interview
E) mail survey

Question

Quizplus · Accepted Answer

Telephone interviews allow for quick and efficient data collection, making them suitable for situations where consumer tasting is not necessary.

Karen Has Just Started Her First Research Project for Her