A winery sees the market in three distinct segments based upon usage of wine;a dog food manufacturer sees the dog food market in 12 segments;Toyota offers 17 different models ranging from a two-seater sports car to the Avalon luxury car.These are all examples illustrating how:
A)marketers can take advantage of differences between market segments,simply by a conceptual analysis of differences in the marketplace.
B)marketers should search for all differences between each of their products or services.
C)marketers could take better advantage of differences between market segments if they had a method of determining insignificant differences in the marketplace.
D)marketers can take advantages of differences between market segments,and differences analysis can be used to discovery statistically significant,meaningful,and stable differences.
E)there are differences in the market,and by knowing statistical methods that focus on data summarization,marketers can take advantage of these differences.

Question

Quizplus · Accepted Answer

This answer correctly identifies that marketers can take advantage of differences between market segments and that differences analysis can be used to identify statistically significant, meaningful, and stable differences. This suggests that marketers need to use data and statistical methods, rather than simply relying on a conceptual analysis of differences.

A Winery Sees the Market in Three Distinct Segments Based