Marketing segmentation is a vital marketing strategy concept. As such, a marketing researcher is always hoping for the:
A) null hypothesis to be supported.
B) alternative hypothesis results to be negative.
C) null hypothesis to not be supported.
D) alternative hypothesis that a difference does not exist to be voided.
E) null hypothesis to be accepted over the alternative hypothesis.

Question

Quizplus · Accepted Answer

The null hypothesis states that there is no significant difference between the groups being compared, while the alternative hypothesis suggests that there is a significant difference. As a marketing researcher, you want to reject the null hypothesis and support the alternative hypothesis, which means that there is a significant difference among the market segments being studied. Therefore, C is the correct answer as it suggests that the null hypothesis is not supported, meaning that there is a significant difference between the groups being compared.

Marketing Segmentation Is a Vital Marketing Strategy Concept