Within one group, when significant differences between the averages of two variables such as ratings of importance are found, then the levels of the ratings are:
A) indicating market segmentation opportunities.
B) indicating that product changes are required.
C) truly different in the population that the sample represents.
D) practically significant.
E) equally significant to the company.

Question

Quizplus · Accepted Answer

When significant differences between the averages of two variables are found within one group, it indicates that the levels of the ratings are truly different in the population that the sample represents. This means that the differences are not due to chance and are statistically significant. However, it does not necessarily indicate market segmentation opportunities or the need for product changes. Whether the differences are practically significant or equally significant to the company would depend on the context and specific situation.

Within One Group, When Significant Differences Between the Averages of Two