A researcher would very much like to report that significant differences were found between two groups because this is the first of the two conditions of market segmentation; significant difference.

Question

Quizplus · Accepted Answer

Significant difference is one of the conditions for market segmentation, as it allows for the identification of distinct groups with different needs and preferences. Therefore, finding significant differences between two groups would be valuable information for the researcher to report.

A Researcher Would Very Much Like to Report That Significant