The fundamental problem with a sales orientation is a lack of understanding of customers' needs and wants.
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Q4: In the early 1920s,Ford promised its customers
Q5: Salespeople who work for market-oriented organizations are
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Q7: Only a firm's salespeople need to be
Q8: List the three advantages of defining the
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Q12: According to the American Marketing Association,marketing is
Q13: Sales-oriented firms tend to focus on long-term
Q14: The way to achieve customer satisfaction and
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