
Lauren announced to her family last night that she wanted a pair of Heelys.Her sister Stephanie said she thought it was a stupid idea.Their mother,Susan,said Lauren deserved a special treat for winning the science fair.Because her father Tom said nothing,Lauren knew she was not getting the Heelys.In terms of the roles played by family members in the consumer decision-making process:
A) Lauren was the initiator, and Tom had no role at all.
B) Stephanie was the initiator, and Susan was the decision maker.
C) Lauren was an influencer, and Susan was the decision maker.
D) Lauren was the initiator, and Tom was the decision maker.
E) Lauren was the initiator, and Stephanie had no role at all.
Correct Answer:
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