Solved

Lauren Announced to Her Family Last Night That She Wanted

Question 120

Multiple Choice
Lauren announced to her family last night that she wanted a pair of Heelys.Her sister Stephanie said she thought it was a stupid idea.Their mother,Susan,said Lauren deserved a special treat for winning the science fair.Because her father Tom said nothing,Lauren knew she was not getting the Heelys.In terms of the roles played by family members in the consumer decision-making process:

Lauren announced to her family last night that she wanted a pair of Heelys.Her sister Stephanie said she thought it was a stupid idea.Their mother,Susan,said Lauren deserved a special treat for winning the science fair.Because her father Tom said nothing,Lauren knew she was not getting the Heelys.In terms of the roles played by family members in the consumer decision-making process:


A) Lauren was the initiator, and Tom had no role at all.
B) Stephanie was the initiator, and Susan was the decision maker.
C) Lauren was an influencer, and Susan was the decision maker.
D) Lauren was the initiator, and Tom was the decision maker.
E) Lauren was the initiator, and Stephanie had no role at all.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents