A segmentation plan must produce segments that are accessible-that is,the firm must be able to reach members of targeted segments with customized marketing mixes.

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This statement is true. In order for a segmentation plan to be effective, the segments identified must be accessible, which means that the company must be able to reach and communicate with members of the targeted segments in order to provide customized marketing mixes that resonate with their specific needs and preferences. Without access to the target audience, the segmentation strategy will not yield the desired results.

A Segmentation Plan Must Produce Segments That Are Accessible-That Is,the