In market segmentation,individual psychographic variables can be combined with other variables to provide more detailed descriptions of market segments.

Question

Quizplus · Accepted Answer

This statement is true. Psychographic variables can be combined with demographic, geographic, and behavioral variables to create richer, more comprehensive market segments. For example, a company might combine psychographic variables such as values, lifestyles, and personality traits with demographic variables such as age, income, and education level to create a segment of environmentally conscious consumers who are also affluent and well-educated.

In Market Segmentation,individual Psychographic Variables Can Be Combined with Other