Marketers use _____ to segment markets because this information is widely available,and factors such as age or gender are often related to consumer purchasing and consumption behavior.
A) benefits
B) psychographics
C) demographics
D) usage rates
E) sociocultural attributes

Question

Quizplus · Accepted Answer

Common bases of demographic segmentation are age,gender,income,ethnic background,and family life cycle.

Marketers Use _____ to Segment Markets Because This Information Is