When asked to name a brand of sports drink,most people will answer Gatorade,and some will respond with POWERade.But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar and thus cannot be consumed by diabetics.As a result,a manufacturer has developed Champion Lyte,which contains no sugar.The manufacturer of Champion Lyte has used _____ segmentation to identify its market.
A) geodemographic
B) usage-rate
C) demographic
D) psychographic
E) benefit

Question

Quizplus · Accepted Answer

The consumers can be described by the type of benefit they seek.

When Asked to Name a Brand of Sports Drink,most People