A(n)_____ could help determine whether or not snacking consumers consider Kashi Tasty Little Crackers healthy and tasty in comparison to other brands.
A) predictive model
B) perceptual map
C) product position
D) trend analysis
E) internal marketing audit

Question

Quizplus · Accepted Answer

A perceptual map displays,in two or more dimensions (like healthy and tasty),the location of products in the customers' minds.

A(n)_____ Could Help Determine Whether or Not Snacking Consumers Consider