To increase Coke Zero's market share in the soft-drink industry,the Coca-Cola Company should emphasize one-to-one marketing.

Question

Quizplus · Accepted Answer

One-to-one marketing works to increase share of customer,not share of market.In other words,with a one-to-one marketing strategy,the goal would be to get Coke Zero customers to drink it more often.In a mass-marketing approach,businesses aim to sell their products to the greatest number of people possible.

To Increase Coke Zero's Market Share in the Soft-Drink Industry,the