Isaac Golding,owner of a tutoring service,has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed full of books and papers.Golding plans to use this design on all communications the firm sends out.This design is called the firm's brand name.

Question

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Such a design would be called the firm's brand mark,which is the element of a brand that cannot be spoken.

Isaac Golding,owner of a Tutoring Service,has Developed a Design for His