A number of yogurts are marketed under the Dannon brand,including Dannon All Natural,Dannon Fruit on the Bottom,Dannon Light & Fit,DanActive,and Dan-o-nino.The large variety of yogurts under the Dannon brand is an example of a:
A) marketing mix.
B) product line.
C) product mix.
D) product equity.
E) product modification.

Question

Quizplus · Accepted Answer

A product line is a group of closely related products.

A Number of Yogurts Are Marketed Under the Dannon Brand,including