Over the years,Crest has added a variety of different toothpastes to its brand,such as Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.These additions are examples of:
A) product line extensions
B) product portfolio width adjustments
C) product item contractions
D) SBU expansions
E) product mix widths

Question

Quizplus · Accepted Answer

Product line extension occurs when a firm adds a product to an existing product line to compete more broadly in the industry.

Over the Years,Crest Has Added a Variety of Different Toothpastes