For a firm that adheres to the product concept,the logical place to start generating new-product ideas is with the customers of the firm.
Correct Answer:
Verified
Q9: Central Bark is a dog day care
Q10: Without the Internet,it would be impossible to
Q11: Increasing globalization of markets and of competition
Q12: The Internet offers a fast,cost-effective way to
Q13: Concept tests are considered fairly good predictors
Q15: One benefit of test marketing is that
Q16: Seven employees from a company are trying
Q17: It is considered inefficient to use concept
Q18: A firm's new-product strategy links the new-product
Q19: A product must be a discontinuous innovation
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