Concept tests are considered fairly good predictors of success for line extensions and for products that do not require major changes in consumer behavior.

Question

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Concept tests are designed to evaluate the potential success of new or modified products among target consumers. They can provide valuable insights and feedback before a product is launched. However, their effectiveness may vary depending on the complexity of the product, the level of risk involved, and the extent of changes required in consumer behavior. In general, concept tests tend to work well for line extensions or products that are similar to existing ones and do not require significant changes in consumer habits or preferences.

Concept Tests Are Considered Fairly Good Predictors of Success for Line