Increasing globalization of markets and competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

Question

Quizplus · Accepted Answer

With globalization and increased competition, multinational firms need to consider new-product development from a global perspective to stay ahead of the competition and meet the needs of customers in different markets. This involves conducting market research, adapting products to different cultural and regulatory environments, and developing effective distribution channels to reach customers around the world.

Increasing Globalization of Markets and Competition Provides a Reason for Multinational