Drugstore chain CVS has an ExtraCare program that allows customers to register for a card that is swiped prior to each purchase and gives discounts and offers special in-store promotions.The most likely reason why CVS implemented this reward program is to:
A)reduce problems associated with cultural diversity.
B)make sure the 80/20 principle is not influencing its activities.
C)retain loyal customers.
D)create cognitive dissonance.
E)lessen the importance of customer service.

Question

Quizplus · Accepted Answer

The ExtraCare program is a loyalty program.

Drugstore Chain CVS Has an ExtraCare Program That Allows Customers